President’s Message

July 2, 2018

Today is the beginning of a new era at Spectrum. For 28+ years, we’ve operated in ‘marketing’ mode.  Beginning today, no more – moving forward, it’s ‘sales’ mode. What’s the difference between ‘marketing’ and ‘sales’? There are a slew of different answers to that question, but I’d break it down to this: Marketing creates interest; Sales writes business.

To put it in Spectrum terms, Marketing would prospect for new producers, qualify them, and ‘deliver’ those relationships to Spectrum. Marketing would then act as relationship manager and liaison between producers and Spectrum, but was seldom involved at the individual case level. Closing cases was left almost exclusively to Underwriters. So the change is simple: Sales will continue to do those same things, but they will now be ‘transactional’ – meaning they will be involved in advocating for producers and working closely with our Underwriters at the individual case level to write new business and renew existing business. Sales and technical professionals working in tandem to achieve a common goal – writing and renewing profitable business – will enable both our producers and Spectrum to grow.

That is our commitment to you.

Speaking of marketing professionals, Mike Finn was our former VP of Marketing. Oh, he’s still with us, but he’s now VP of Sales. And Reece Cooper joined our organization today as our first ‘Sales Executive’. These ‘sales guys’ and our nine Senior Underwriters will be working hard – together – to help you, our valued producers, grow.

New beginnings, how exiting!

Stability, experience, dependability, longevity & focus – make Spectrum’s qualities your assets.

Kurt RidderThank you for your continued support and please don’t hesitate to contact me or any of our fine staff with questions.  We look forward to working with you for a strong and productive end to 2018.

Kurt Ridder